About
Fam, formerly FamPay, is an Indian fintech company focused on financial inclusion and financial products for younger consumers. The company operates FamApp by Trio and offers UPI and card-based payment products designed to help users save, spend, earn and learn about money. Its stated mission is to develop a financially aware generation of Indians capable of making informed personal-finance decisions. Fam was founded in 2019 and is headquartered in Bengaluru. LinkedIn categorizes the company as a financial-services business with 51–200 employees, while external workforce data estimates approximately 576 employees worldwide in March 2026. The company has evolved from its original teen-focused payments proposition toward broader spending-account and financial-services products.